Sunrun’s CEO Is Selling Peace of Mind With Her Rooftop Solar Panels

Residential solar looked like a generational opportunity to Lynn Jurich back when few American homeowners had panel systems. The cost of solar equipment would fall, she surmised, and utility bills would rise. The economic case for going green would become clear.

There was little expectation that her company, Sunrun Inc., would capture new customers as a result of widespread panic triggered by fragile U.S. power grids heaving under the weight of climate calamities. But that’s happening now. Since summer 2020, emergencies have battered or threatened electricity systems in the New York area, California, the Gulf Coast, California again and in February, perhaps the most surprising place of all: Texas, the nation’s energy hub, a place unaccustomed to debilitating winter storms.